|| Search Engine Optimization (SEO) ||

In a nutshell, SEO is the process of improving the visibility of your website when they search for products or services related to the business in Bing, Google, and many other search engines. More visibility of your pages in the search results gathers more attention and attracts prospective customers to your business.

How SEO Works?

SEO engines such as Bing and Google use bots that will crawl the pages on the web, collect information about the pages, go from site to site, and even put them in an index. These search engines provide you with a listing of websites that gives the best answer to your search query.

In those search results, you will find paid listings, some of which are made from organic listings. If you want to list at the top in the organic listing, you will require SEO. However, organic results often provide greater traffic as compared to paid ads.

If your business cannot find it, then it is when SEO plays its role. It helps in navigating the visitors to your website and improves visibility.

How to Get Started with SEO?

If you want to start with SEO marketing then it is crucial for you to consider the following steps-

1. Keyword research

It is the first step you should consider in search engine optimization that determines what you are optimizing for. You need to identify the term that people are searching for, which is known as a ‘keyword,’ which will help increase the rank of your website on the search engines such as Google.

By now you may have an image in your mind that it is simple, but in realty it is far more complex. You have to involve in intensive research for the keywords that might help in growing your blog or business through SEO. Moreover, while targeting the keyword you need to consider the following factors-

• The first thing is the search volume; if more audience searches for that keyword, more people stand to reach. Inversely, when no one is searching for that keyword, then there is no audience that you can reach.
• Relevancy is one of the crucial aspects you should consider. If your keyword is not relevant to the content you are uploading, that will be a complete waste of effort. The content will be of no use to the visitors and will not drive more traffic to your site.
• If you want to improve business opportunities, then you must consider the potential cost for success. You should try to understand your competitors and create better content.

2. Content Creation

Next, you need to understand your capabilities and the kind of content you create that needs to be shared and promoted. Different types of content ideas that you can work upon are-

• You can create something that will solve your customers’ problems.
• The content creator should always review their content and create something that is a level or two better than that.
• You may even find several tools you can use daily to help you in your niche. When you share with someone else in your content, they will also share and promote your content, improving your visibility.

You should also focus on creating different types of content that value something and help promote the assets. Never be shy about letting other people know who you have featured.

3. On-page SEO

Once you have targeted the keyword and content, the next step you have to follow is to target that keyword in your site’s content. While targeting them, there are a few points you need to keep in mind are-

• Title tags- You need to understand that the title tag is not the primary headline of your website. The headline on your blog are categorised as H1 or H2 Title is what you see on top of your browser. The H in the heading stands for HTML element.
• Meta description- Since the title tag is effectively the headline in your search listing, the meta description is the additional ad copy. A meta description gives your fold an idea about the content, which is even more compelling for them and helps increase traffic.
• Body content- It is the actual content of your website, and this needs to be unique and compelling so people may read it. But while creating the pages, you need to ensure you create unique content, improve engagement, and are sharable.
• URL Structure- The website URL structure is a very important element if we see from the point of view of You need to segment the logical URL structure which also has shareability which is why it needs to be shorter and descriptive so it will be easy to copy. (Note- you should not cram as many keywords as possible).
• Alt Attributes- The way you mark up your image will impact the search engine and how much your search traffic from the image also searches for your site. With the Alt attribute, you can provide the information through an image that a user may not see.
• Schema & mark-up- Once you have all on-page elements, you should also consider the further steps that help Google understand your page more. A schema may not improve your page’s rank, but it gives your listing some extra results with ad extensions.

4. Off-page SEO

Off-page SEO is focused on building backlinks to a website from other websites in order to improve the website’s visibility and rankings in the search engines.

5. Link Building

Google’s Algorithm is largely based on the links, and when you have high-quality links, it will definitely help drive more traffic to your website. Of course, you can do as much work on your technical or on-page SEO, but if you do not have links, you will not appear in the search results listing.

There can be a plethora of ways to build different links for your website. If you are a newbie, then you need to know that some of these ways to create links are risky and do not work even in the short term. If you create links just to improve the Google ranking, that will not create any value for your business, and your ranking may disappear after some time.

That is why you should go for a more sustainable mode: creating and promoting useful content, which also includes some specific terms to engage the audience.

6. Local SEO

Local SEO is focused on optimizing the visibility of a website within a specific geographic area. This means optimizing the website for local search results and optimizing the website for local directories.

7. Technical SEO

This refers to the server or website optimizations that help the search engine spider to crawl and index the website more effectively. It is the process with the help of which you can meet the modern requirement laid by your search engine. The end goal of this process is to improve organic ranking. The crucial elements of technical SEO include rendering, indexing, crawling, and website architecture.